tag:blogger.com,1999:blog-2230409048549303107.post7208404333671047864..comments2023-02-10T08:09:09.535-06:00Comments on Analytics By Adam: Google Search TermsAdam Berlingerhttp://www.blogger.com/profile/02869911397800947786noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2230409048549303107.post-81500868209029445642007-04-02T08:39:00.000-06:002007-04-02T08:39:00.000-06:00If driving traffic is a KPI then generic is good. ...If driving traffic is a KPI then generic is good. It does introduce more people to your brand.<BR/><BR/>In my experience the difference in conversion in traffic are typically greater than your example.<BR/>One problem with specific to keep in mind is that it isn't introducing people to your brand as much as the commodity that you happen to carry. Your placement on google is fickle and unpredictable, so keeping adequate inventory can be a serious problem.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2230409048549303107.post-59626640707776810082007-04-02T08:19:00.000-06:002007-04-02T08:19:00.000-06:00Ravi, this is wonderful! Thank you very much for y...Ravi, this is wonderful! Thank you very much for your feedback. This is exaxctly the kind of discourse I want on my blog and in the Yahoo! forum. Cheers, Adam.Adam Berlingerhttps://www.blogger.com/profile/02869911397800947786noreply@blogger.comtag:blogger.com,1999:blog-2230409048549303107.post-33427315356411567062007-04-02T03:08:00.000-06:002007-04-02T03:08:00.000-06:00Certainly Interesting !!Well, what matters is ROI ...Certainly Interesting !!<BR/>Well, what matters is ROI ,right. if product specific keyword gets you more ROI, wouldnt you want to go ahead with that ? <BR/>or do a linear optimization ??<BR/><BR/>It might be interesting to know <BR/>what is my funnel size of actually online shoppers. Say I have 4 stages of online buying cycle. A,B,C,D. D being actual purchase.research during A & B might have generic search terms and C/D might have product specific.If I can get proportion of Keyword volume of generic terms couple of times, I would use that ratio (generic to specific) and do a linear regression of that to optimize for ROI . ( check, trends.google.com) it might be helpful. Also , you might want to check cannibalization (what proportion search shoe followed by nike pagasus at adcenter.microsoft.com. <BR/><BR/>Sounds idiotic ?? This is just my initial thoughts at 4 AM.Ravi Pathakhttps://www.blogger.com/profile/04163973673495013811noreply@blogger.com