- Wearing only vendor labeled clothing at work and on Saturday nights
- Clouded judgement and tunnel vision
- Vendor specific bigotry
- Encouraging your sales rep to run for president
- Rage attacks on the Web Analytics Forum
The first step to recovery is to conduct group therapy sessions with your stakeholders/clients where you openly discuss the limitations of your current/perspective solution. There isn't an Analytics provider out there that can deliver 100% against your requirements. Over the past few years, Analytics software has become much faster, powerful and cheaper. The "commoditization" of this technology has driven our beloved vendors to merge and grow by acquisition at break-neck speed. It's a great time to be in the analytics industry! We have access to very powerful tools that can provide insight into our businesses like never before. By understanding your business goals and documenting their continual evolution, you will be able to mak sound business decisions.